On April 20th, 2023, Apple opened its second retail store in India, in the city of New Delhi. The store is located in the DLF Avenue Mall in Saket, a popular shopping destination in Delhi. The opening of the store marks a significant milestone for Apple in India, as it continues to expand its presence in the country. The new store is expected to boost sales of Apple products in India, which is one of the fastest-growing smartphone markets in the world.
The Store Design
The new Apple Store in Delhi is a stunning space designed to showcase the latest Apple products and services. The store covers an area of over 15,000 square feet and has two floors. The ground floor is dedicated to the display of Apple’s products, including the iPhone, iPad, MacBook, Apple Watch, AirPods, and other accessories. The upper floor houses a “Today at Apple” space, where customers can attend workshops, classes, and other events related to Apple products and services.
The store has a sleek and modern design, with large windows that let in plenty of natural light. The interior is dominated by a large video wall that displays Apple’s latest products and services. The walls are lined with custom-made wooden shelves that display Apple’s products, giving the store a warm and welcoming feel. The store also has a “genius bar” where customers can get technical support and advice from Apple experts.
The Product Range
The new Apple Store in Delhi offers a wide range of Apple products and accessories. Customers can choose from the latest iPhones, including the iPhone 15, as well as iPads, MacBooks, Apple Watches, AirPods, and other accessories. The store also offers a range of third-party accessories, such as cases, chargers, and speakers. Customers can also purchase Apple Care, which provides extended warranty coverage and technical support for Apple products.
In addition to selling products, the store also offers a range of services, such as personal setup, training, and technical support. Customers can book appointments with Apple experts to get help with setting up their devices, transferring data, and troubleshooting problems. The store also offers a range of workshops and classes on topics such as photography, music production, and app development.
The Impact on the Indian Market
The opening of the new Apple Store in Delhi is expected to have a significant impact on the Indian market. Apple has been steadily expanding its presence in India in recent years, and the new store is a key part of its strategy to grow its business in the country. India is one of the fastest-growing smartphone markets in the world, with over 600 million smartphone users, and is seen as a key market for Apple’s future growth.
The new store is expected to boost sales of Apple products in India, as it provides customers with a more convenient and immersive way to experience Apple’s products and services. The store also offers a range of services, such as personal setup, training, and technical support, which will help to attract new customers and retain existing ones.
In addition to the direct impact on Apple’s sales, the new store is also expected to have a broader impact on the Indian market. The opening of the store is likely to encourage other international brands to invest in India, which could help to boost the country’s economy. It is also expected to create job opportunities, both directly and indirectly, as Apple expands its operations in the country.
The Opening Day Experience
The opening day of the new Apple Store in Delhi was a huge event, with a large crowd of customers and Apple fans queuing up to be among the first to visit the store. The store opened its doors at 10 am, with Apple employees welcoming customers and handing out special t-shirts to commemorate the occasion.